Running A Festival Marathon And Winning It Too? Here’s How the Brand’s Campaigns Breathed a New Life in this Year’s Festivities

Running A Festival Marathon And Winning It Too? Here’s How the Brand’s Campaigns Breathed a New Life in this Year’s Festivities

With a unique visual screenplay that combined LED lights with light and shadow puppetry, the Ramayana was retold online as a 10-part video series, resulting in the first ever digital LED Ramlila.

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